Content writing can be a different proposition when it is done for the Web. It is very different from the type of writing that you do for a magazine or book. The readers on the Web have a different approach and read only text which can hold their attention for some time. Apart from the readers, you also have to think about the search engines when you write content for the Web. Hence, you have to follow some rules when you write so that you can find appeal both in the eyes of the reader and the search engine.
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